Empowered women empower women


Body positivity activists in the fashion industry have worked hard to achieve the diverse representation we see today. While these accomplishments are already significant, it is important to remember that there is always more work to be done — the conversation has just begun.

The best way to promote body positivity is to encourage each other.

Let's talk about body positivity

Body positivity refers to the allegation that all people deserve to have a positive body image, regardless of how society and popular culture view ideal shape, size, and appearance. Body positivity is a social movement that is challenging the ways in which society presents and views the physical body.

Body positivity is accepting the body you have, as well as the changes in shape, size, and ability it may undergo due to nature, age, or your own personal choices throughout your lifetime. It is the understanding that your worth and what is going on with you physically are two separate things. No matter what is happening inside, outside, or to your body, you are still just as worthwhile as any other person on this planet.

Misleading marketing the reason for low self-esteem

Growing up with twisted conception of beauty, the lack of variety in the fashion industry and marketing has made it quite difficult for most of us women to be able to validate ourselves as a worthy and beautiful and has had lifelong effects on how majority of us women perceive ourselves. The unrealistic presentations of 'perfect' women on advertisements and media have left many girls and women to doubt themselves and their worthiness since a very young age. I have heard 7 year olds thinking that they are too fat or too ugly on my years working as a social worker. That is absolutely absurd. Given that the children have learned these beliefs from their mothers, not even knowing what they are worrying about is extremely saddening.

From exclusive to inclusive fashion

There is a high correlation between fashion marketing and how women feel about themselves. And sadly, some women are not aware of the interaction between the deceiving nature of fashion industry, and a low self esteem, which makes it even harder to empower them. Dismantling age-old conditionings and beliefs is difficult when one does not know where they are coming from. And even then it is relatively challenging to change these conceptions to positive. Especially when we live in cultures where beauty images are somewhat still unrealistic and exclusive. But there is a lot we can do. We can start bringing awareness around these issues and educate each other. And in time this will change the exclusive fashion to more inclusive.

Body positivity in fashion

However, it is positive to acknowledge that many companies within the fashion industry have already made the decision to promote body positivity, and started to include a diverse selection of models into their marketing strategies. These simple changes in marketing have a huge positive impact on self acceptance and self-love in the long run as companies naturally promote a healthy and positive body image to their customers.

The movement has gained some popularity in the past decade. There has been some tremendous acts regarding the topic. In example, in 2012, Seventeen Magazine agreed to stop airbrushing models. Some other magazines vowed not to use slogans that would encourage weight loss on their front page. And for example Miss Teen USA beauty contest decided to replace the swimsuit competition with athlete outfits. I am not for beauty contests anyway, but this is a good start for acknowledging women’s strength, confidence and beauty rather than only beauty.

Long way to go

Although these efforts have created a great deal of positivity, they also show how much work there is still left to do. Therefore, it is in the hands of fashion brands to make the needed change for bringing awareness, and educating young women about the misconceptions in fashion industry, and beauty images. Young women deserve to know that most of the images that they see in advertisements are photoshopped, and therefore misleading. Instead of misleading them we should be promoting healthier body images to the market.


How to become body positive?

Honor the life and circumstances that make it difficult at times to take care of yourself the way you would like the best. Accept what is, and know that it is enough. Learn to trust your ability to know what is the best for your unique self. Learn from trial and error, and be kind to yourself when you make mistakes. Speak to yourself as you would speak to your best friend. Try to concentrate on the positive internal narrative that accompanies you throughout your life. If the internal talk is foul and judgemental towards yourself - stop. Redirect the talk towards positive and see the difference. 


Support your sister

Another good way to promote body positivity is encouraging each other. Giving and receiving feedback is empowering and does not cost a thing. Sometimes we need to hear about our worthiness from our mirror when it might be too difficult to see that in ourselves. Empowered women empower other women. Together we are stronger and can heal from this generational trauma of not being enough.

TAIKA raising awareness in body positivity 

TAIKA is on a mission to dismantle the misleading marketing and unhealthy conceptions in fashion industry by promoting healthy body image and bringing awareness in fashion industry's problematic marketing. Besides the fact that TAIKA is a fashion company itself it does not follow the mainstream fashion trends - quite the opposite.


All images are non-photoshopped and realistic from natural and beautiful women

TAIKA does not digitally retouch or edit the bodies of the models used in the photos. And as an addition to that, TAIKA uses only normal people instead of super models for photo shoots. This means that the models photographed are regular women with all their perfect imperfections, like wrinkles, pimples, stretch marks and cellulite. In other words the models have healthy, natural and unaltered bodies as an example for young women that everyone is beautiful and valuable as they are.

The outlet of TAIKA marketing is to empower women to empower themselves from the misconceptions of how they should look or be. It is about time to release these conditionings of beauty.



TO THE SHOP

“If we make self-love or body acceptance conditional, the truth is, we will never be happy with ourselves. The reality is that our bodies are constantly changing, and they will never remain exactly the same. If we base our self-worth on something as ever-changing as our bodies, we will forever be on the emotional roller coaster of body obsession and shame.” 

— Chrissy King  

CHIA - cotton macrame necklace
Soft cotton macrame necklace is handcrafted from 100 % recycled smooth, thin and luxurious cotton yarns. This apparent macrame necklace works perfectly as a centrepiece and an eye-catcher, and will recreate any chic style. Create a wild warrior look by just wearing the necklace on a bare chest or incorporate with your choice of favourite outfit for more casual look. The macrame necklace is covering the chest area and can easily be worn on any t-shirt or summer top to attract wanted attention.Adjust from the back to the right level. You can wear the necklace as a choker or lower on the chest is you loosen up its beautifully detailed straps, which are decorated with real brown rooster feathers*. Tie on a knot or a bow behind your back and let the feathers fall on the sides of the necklace to finish the style. How to take care of your macrame art piece? Read more here.MeasurementsWidth: 33 cmLength: 34 cmColourLight brownMaterial100 % recycled cotton yarns* feathers have been collected from an organic farm as a byproduct from free roosters. No animals have been harmed during the process.

Content: 1 piece

€89.00*

CALA GOLORITZE - macrame beach top
Light mint green macrame beach top with a long fringe. The shape of the chic macrame top flatters any figure by bringing the focus on the décolletage and chest area showing just enough of skin. This is a perfect addition to your bikini and summer clothes collection taking you to the next level! Wear the stylish, multifunctional macrame top with your choice of clothes and accessories or as a bikini top. To wear this halterneck top tie two knots or bows one behind your back and one behind your neck. The ends of the straps have been finished and decorated with pearl sized semi precious stones. Product is washable.The long macrame fringe top is made out of durable, extremely soft and refined 100 % recycled cotton yarns that feel comfortable on the skin. Product is consciously handmade with an intention and care and no dying or excess water have been used during the process. All TAIKA designs are made ecologically and sustainably with respect to the nature. MeasurementsSize SBust width: 41 cmBust length: 26 cmBust around up to: 140 cmLength: 53 cmColourLight mint greenMaterial100 % recycled cotton

Content: 1 piece

€129.00*

OMEDEO - bohemian long macrame necklace
A bohemian style long macrame necklace is handmade from 100 % recycled light mint green cotton yarns. The necklace is definitely not simple, but is detailed with exquisite tribal style patterns and it has a little heart shaped detail in the front and a long swaying fringe to play and dance with. The recycled cotton rope feels extremely soft and delicate on the skin.This tribal style macrame jewellery is multifunctional and finishes any bohemian style. It is easy to use and combine as you can wear it even on top of a summer t-shirt to spice it up! For a chic boho beach look wear the macrame piece with your favourite festival outfit or a bikini top. For more  sensual style wear it on a bare skin with your most daring lingerie. This unique necklace is a statement in itself.The necklace has two braided straps that are uniquely decorated to finish up the design, and they can be tied behind your neck with a simple knot or a bow.The material has been collected and processed without any preservatives and no dyes or water has been used during the manufacturing process. Despite its delicate appearance you can wash your product.For a personalized and unique custom made gift idea contact me at [email protected] or via contact form.MeasurementsWidth: 33 cmLength: 89 cmColourMint greenMaterial100 % recycled cotton

Content: 1 piece

€119.00*

Every Body is beautiful

TAIKA models are regular, non-photoshopped beautiful women with their perfect imperfections. Read more about the mission of TAIKA from here.

Where to find TAIKA?

You can follow TAIKA on different social media platforms like YouTubeInstagram and Facebook to join the sustainable community and to be informed of all the upcoming events, activities and offers!

If you have any questions or want to know more you can order yourself the TAIKA newsletter, you can write on [email protected] or on any social media platform.


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